About Fairwood
Born and bred in Hong Kong, Fairwood Holdings Limited ("Fairwood" or "the Group") (HKEX stock code: 52) was first founded back in 1972 by Mr. Lo Fong Seong and Mr. Lo Hoi Fook. From the beginning, Fairwood was conceived as a fast food restaurant committed to high quality but affordable food, supported by exceptional service within a comfortable dining environment. Since its humble origins as a single restaurant on Chung On Street in Tsuen Wan, Fairwood has forged a Hong Kong-wide reputation for quality and value and emerged as one of the city’s leading fast food brands.
Fairwood's journey to becoming a much-cherished Hong Kong institution was boosted in 1982, when we established a Central Food Processing Plant that gave us the ability to guarantee consistent food quality while also hugely improving the efficiency of our operations. Fairwood's popularity grew, and in October 1991 the Group successfully listed on the Hong Kong Stock Exchange. As a publicly listed company, Fairwood set out to stamp its mark on the fast food industry in Hong Kong and beyond.
A major Fairwood rebranding campaign in 2003 saw us revamp our brand image, enhance our products and services, upgrade our employee engagement programmes and improve our operations and management practices. It all created a highly distinctive style and unique company philosophy that has served us well ever since, with continuing adjustments and redesigns over the years as we have expanded.
Fairwood's constant quest to deliver quality food at affordable prices for every taste and dining preference has never flagged. Our fast food menu offers a strong range of both Chinese and Western dishes, with several signature products - such as Ah Wood curries, baked pork chop rice, spaghetti bolognaise, and sweetcorn and diced pork rice – that have proved universal favourites. More recently we have developed innovative new dishes to suit changing customer preferences, including our popular "No MSG" series, thick-cut black pork cutlet, claypot rice, and other claypot dishes. Our "Tasty & Green" and "Wholesome Delight" ranges cater for vegetarian and health-conscious diners, while the acquisition of our own Fairwood Bakery in 2021 has significantly enhanced the quality and range of our fresh bread products.
With the launch of our "Click-and-collect" online ordering platform in 2020, we have further expanded our range to serve anyone wishing to enjoy a Fairwood meal at home. Currently, the Group operates more than 155 restaurants in Hong Kong and Mainland China. These include not only the classic Fairwood fast food restaurants, but also a series of four specialty restaurant brands: Taiwan Bowl, ASAP, The Leaf Kitchen, and Kenting Tea House. Underlying every development has been our simple but ambitious mission: "Enjoy Great Food. Live a Great Life".
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